![]() This is, of course, just conjecture on my behalf but having consulted in a number of companies where the research is done after a decision is made, you get a nose for these things. ![]() I can’t give it 10/10 as some of the research has a feel of something that was set up to prove the outcome they already knew. Attendances are on the slide, take up at junior level is low and the amateur game is screaming for assistance. I’ll come back to T20 in the strategy section.īut, for now, it’s safe to say that Data phase was a success and one I’d give a score of 8/10. An evening game that brought in new spectators based on research. T20 was launched specifically to counter this problem. Who else has endless days that need filling? No one, that’s who. I know that most games are attended by a handful of usually elderly people. I speak as a former marketing manager for a professional team in England, Durham. State schools have stopped playing the sport, the big games are on Sky TV behind a paywall, it’s confusing to newcomers and takes years to fully understand what is happening and, in large parts, has next to no one watching the games. Cricket was becoming a sideshow to huge swathes of people in the country. The people who run cricket in England and Wales, the ECB, spotted a problem. Now, back to the DSI marketing framework and a look at The Hundred, cricket’s newest format. Because of the truncated nature of the game, it’s often described as the most entertaining form of cricket and the one where you’ll see the ball smashed miles and wickets tumbling. They shortened a one day game from 50 overs per team to 20, meaning the whole game could be played in 3 hours, thus allowing it start after work and school and bring in fans to the game. Twenty20 / T20 cricket – back in 2003 the new kid on the block launched.Either way it’s usually more entertaining than Test Match cricket (even though purists will lynch me for saying that). Sometimes it kicks off mid afternoon and is played under floodlights at the end of the game and other times it starts in the morning and finishes around 6pm. ![]()
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